| Category | Shopify | Amazon FBA | Trendyol | Ozon | Wildberries |
|---|---|---|---|---|---|
| Commission / Fees | 2.9% + $0.30 per transaction | 8–15% referral fee + FBA fulfillment fees | 11–27% by category | 4–15% by category | 10–25% by category |
| Monthly Subscription | $29–$299 / month | $39.99 / month (Pro) | Free to list | Free to list | Free to list |
| Best For | Beginners & Intermediate | Intermediate & Advanced | Turkey-focused sellers | Russia / CIS markets | Russia / Eastern Europe |
| Supported Countries | Worldwide (175+ countries) | US, EU, JP, AUS, CA + more | Turkey, expanding to EU | Russia, Belarus, Kazakhstan | Russia, Eastern Europe |
| Setup Difficulty | Easy | Hard | Medium | Medium | Medium |
| Payment Speed | 2–5 business days | Every 14 days | ~7 business days | ~14 days after delivery | Weekly payouts |
| Avg Return Rate | ~15–20% | ~25–30% | ~20–28% | ~18–22% | ~30–40% |
| Recommended Products | Any niche — fashion, electronics, home | Private label, branded, bulk goods | Fashion, beauty, home, electronics | Electronics, FMCG, fashion, home | Fashion, beauty, kids, food |